stichd sportmerchandising B.V.
De Waterman 2
5215 MX
the Netherlands

Registered with the chamber of commerce under number 63490757
Managing directors: Frau Nina Alexandra Nix, Herr Rogier Silvester Marie Wijnhoven

From a family-owned company to a global market player, we’re thrilled to be the global licensing partner for FIA Formula E.

stichd® is a proud member of the PUMA Group since 2012, and is headquartered in ‘s-Hertogenbosch, Netherlands. From branded socks and underwear to fashionable swimwear, fanwear, and lifestyle apparel and accessories, stichd is proud to make quality products that are universal in their reach, yet still personal to both the brands we work with and the customers we design for.

By partnering with an array of global A-list brands, we are able to create these exceptional products. As a family of experts, we’re driven by passion and trust. With our mission to Consciously Craft Convenience, we continuously remain a leader in our established categories for our partners, customers, and consumers.


  • Quality strengthened by agility.
  • Global mindset with global capabilities.
  • A family of experts — a team of attentive, thoughtful individuals.
  • Diversity is key to collaboration.
  • Efficiency with warmth.
  • Integrity and humility.